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Proposal for Crust Network's Multi-Platform Community Engagement Strategy written by A.D
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- AI Summary
Introduction
In today's digital age, building a strong online community is crucial for any blockchain project looking to grow and thrive. Crust Network, as a cutting-edge blockchain technology, needs a robust social media and community engagement strategy to connect with its users, foster growth, and establish itself as a leader in the decentralized technology space. This proposal outlines a comprehensive strategy for leveraging Telegram, Twitter, and Discord to achieve these goals.
Objectives
Increase community engagement across all platforms
Provide valuable content and educational resources to the Crust Network community
Foster a sense of belonging and participation among community members
Drive adoption and utilization of Crust Network's products and services
Establish Crust Network as a leader in the blockchain and decentralized technology space
Proposed Changes and Next Steps
In today's digital age, building a strong online community is crucial for any blockchain project looking to grow and thrive. Crust Network, as a cutting-edge blockchain technology, needs a robust social media and community engagement strategy to connect with its users, foster growth, and establish itself as a leader in the decentralized technology space. This proposal outlines a comprehensive strategy for leveraging Telegram, Twitter, and Discord to achieve these goals.
Proposed Changes and Next Steps
Telegram
Enhance Community Engagement
Implement a "Crust Chat of the Week" feature, highlighting the most insightful discussion from the past week.
Why it's important:
This showcases recurring valuable discussions, encouraging more meaningful interactions.
Why it will work:
By focusing on recent conversations, it keeps the community engaged with current topics.
Refine Content Calendar
Add a monthly "Crust Success Story" segment, featuring real-world applications of Crust Network.
Why it's important:
This demonstrates the practical impact of the platform.
Why it will work:
Success stories often resonate strongly with potential users.
Improve Interactive Content
Replace "CRP members chatting " with "Crust Debate Day," hosting live discussions on controversial blockchain topics.
Why it's important:
This encourages critical thinking and fosters a more mature community.
Why it will work:
Debates attract passionate individuals and stimulate meaningful discussions.
Optimize Community Rewards Program
Introduce a "Milestone Achievement" badge for significant contributions to the community.
Why it's important:
This recognizes long-term commitment and dedication.
Why it will work:
Milestone badges motivate sustained participation and encourage users to set personal goals.
Enhance Cross-Platform Integration
Implement a "Cross-Platform Highlight" feature, showcasing content from other Crust social media channels.
Why it's important:
This maximizes reach and encourages cross-platform engagement.
Why it will work:
Users familiar with one platform may discover new ways to engage with Crust Network.
Team action:
Assign a dedicated community manager to oversee these changes and monitor their effectiveness.
Next steps:
Implement the new features over a period of 3 months.
Conduct bi-weekly check-ins with the community manager to assess progress.
Adjust strategies based on user feedback and engagement metrics.
Twitter
Revamp Content Strategy
Introduce a "Crust Tech Explainer" series, breaking down complex blockchain concepts into simple, visual explanations.
Why it's important:
This educates a wider audience about Crust Network's capabilities.
Why it will work:
Visual content tends to perform better on Twitter and appeals to a broad demographic.
Enhance Hashtag Campaign
Partner with influencers in the blockchain space to co-create content using the #CrustNetwork hashtag.
Why it's important:
This leverages influencer networks to expand reach.
Why it will work: Influencers' followers may be interested in exploring Crust Network.
Improve Twitter Chats
Host quarterly "Crust Visionary Sessions" featuring interviews with industry leaders discussing future trends in blockchain.
Why it's important:
This positions Crust Network as a thought leader in the industry.
Why it will work:
Industry leaders' insights often spark interest and drive engagement.
Optimize Retweet and Share Initiative
Implement a "Featured Creator" spotlight, highlighting a different community member each month.
Why it's important:
This encourages more users to create and share content.
Why it will work:
Seeing themselves featured motivates users to continue contributing.
Enhance Twitter Polls
Introduce "Poll of the Quarter," focusing on long-term strategic decisions affecting the Crust Network ecosystem.
Why it's important:
This involves the community in important decision-making processes.
Why it will work:
Long-term polls tend to generate more thoughtful responses and higher engagement.
Team action: Assign a social media coordinator to manage Twitter content and engagement activities.
Next steps:
Roll out the new features over a period of 2 months.
Monitor engagement metrics closely and adjust strategies based on performance.
Conduct quarterly reviews with the social media coordinator to refine the approach.
Discord Strategy
Enhance Server Structure
Implement sub-communities for specific topics (e.g., NFTs, DeFi, Gaming)
Why it's important:
Allows for focused discussions and removes clutter from main channels.
Why it will work:
Enables users to engage with topics of interest without feeling overwhelmed.
Create New Channels
Add channels for Blockchain Education, Community Projects Showcase, Developer Support, Research and Development, Partnerships and Collaborations, Governance and Decision Making, Community Events and Meetups, NFT and DeFi, Gaming and Metaverse,, Social Impact, Career Development, Community Recognition, Resource Sharing, Localization, Bug Bounty, and Feedback and Suggestions.
Why it's important:
Covers a wide range of topics and caters to different segments of the Crust Network community.
Why it will work:
Provides opportunities for education, collaboration, support, and engagement across various aspects of the blockchain ecosystem.
Implement Community Management Strategies
Create a Welcome channel explaining server rules and important information.
Set up static channels for announcements, calendar, and other housekeeping purposes.
Design channels appealing to unique audience interests (e.g., trivia, games, memes, livestreams).
Why it's important:
Curates an experience for members and maintains a well-organized server structure.
Why it will work:
Ensures a smooth user experience and encourages participation in relevant channels.
Utilize Discord Features
Implement custom permissions to manage user access levels.
Utilize Discord's verification levels to secure the server.
Leverage app integrations to customize the server experience.
Use Discord bots to automate routine tasks and increase engagement.
Why it's important:
Enhances security, streamlines operations, and personalizes the user experience.
Why it will work: Improves overall server management and user satisfaction.
Measure Community Success
Track membership metrics (total community headcount, member types).
Monitor engagement metrics (trending discussion topics, event participation, platform activities).
Assess responsiveness metrics (message response rate, median response time).
Why it's important:
Helps identify areas for improvement and measures the effectiveness of community-building efforts.
Why it will work:
Provides actionable insights for refining community management strategies.
Implement Intelligent Community Growth Platform
Consider using an intelligent community growth platform like Common Room to analyze community data and optimize engagement strategies.
Why it's important:
Offers deeper insights and more effective community management tools.
Why it will work:
Provides valuable data-driven insights to inform decision-making and improve community health.
Team actions:
Assign a dedicated community engagement specialist to oversee Discord activities and manage new features.
Set up a moderation team trained on Discord's moderation tools and best practices.
Regularly review and adjust channel structures based on community feedback and engagement patterns.
Next steps:
Introduce new channels and features gradually over a period of 4 weeks.
Conduct weekly check-ins with the community engagement specialist to monitor progress and address any issues.
Evaluate the effectiveness of each new feature after 3 months and adjust strategies accordingly.
Schedule quarterly reviews with the entire team to refine the approach and discuss new strategies for growth.
Additional Considerations
Community Manager Role
Hire a dedicated Discord community manager to oversee daily operations and implement the proposed strategies.
Responsibilities include:
Engaging the community through various techniques (AMAs, Q&A sessions, contests, giveaways)
Providing human connection to the brand
Managing community feedback and questions
Moderating content balance to maintain a professional and smooth-running community
Responding to queries and referring members to appropriate team members
Keeping FAQs updated
Shaping the future of community building and trust formation
Advocating for the brand
Creating and measuring goals for community growth
Integration with Existing Teams
Ensure close coordination between the community manager and other teams (development, marketing, support) to ensure consistent messaging and efficient issue resolution.
Continuous Improvement
Regularly solicit feedback from community members to identify areas for improvement in the community management approach.
By implementing these changes and following Discord community management best practices, Crust Network can significantly enhance its community engagement, increase user participation, and position itself as a leader in the blockchain industry.
These modifications address specific needs of the Crust Network ecosystem while leveraging Discord's powerful features to create a vibrant, supportive community around the platform.
The bounty for this initiative is 2000 CRU or any price the team chooses to award
- Crust Network needs a strong online community to grow and thrive
- The proposal outlines a strategy for using Telegram, Twitter, and Discord to achieve this
- The objectives are to increase engagement, provide valuable content, foster participation, drive adoption, and establish leadership in the industry
- Proposed changes include enhancing community engagement, refining content calendars, improving interactive content, optimizing rewards programs, and enhancing cross-platform integration
- Next steps include assigning dedicated managers, implementing new features, monitoring progress, and adjusting strategies based on user feedback and engagement metrics.
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Hi AD,
Thank you for the proposal. Many of the community engagement activities you've outlined are indeed valuable and, in fact, already being implemented on Crust's existing Zealy platform. However, some suggestions in this proposal are ideally suited for communities with a high level of dedicated and loyal members—something Crust currently lacks.
Expanding activities across platforms in the current situation poses certain challenges. Without incentives, it’s difficult to attract genuine engagement. With rewards, however, we may end up attracting users solely motivated by the incentives, who may not have a true interest in Crust's long-term vision. Distributing large amounts of tokens as rewards to such users could negatively impact both our community health and token value.
For now, our focus may need to be on building a core, dedicated community before expanding these engagement strategies further. We need new users who are genuinely interested in understanding Crust, rather than just focusing on various activities to engage the community. If there are good ideas related to this, that would be even better. Right now, Crust is collaborating with other projects to introduce Crust to their ecosystems, which will attract the existing users of those projects... For example, partnerships with Algorand and Ton could help draw attention to Crust.
These are all amazing improvements but I don't think our current community can execute this.
Most of these suggestions rely on community participation. I don't think our community members use crust products or other blockchain services, enough to actively discuss about it.
Also, I think majority of active members are here for the zealy reward and if we don't have a way to reward their participation in these discussions, this changes won't last either.
Edited